Tuesday 6 May 2014

English week 19

This week we've started looking at countries and nationalities.

The plan is for everyone to give a 5 - 10 minute presentation on a country of their choice on Monday 19th May.

Please dig out information that you will not find in tourist brochures.


Here are some sources:

CIA World Factbook: https://www.cia.gov/library/publications/the-world-factbook/

Foreign and Commonwealth Office Travel Advice: https://www.gov.uk/foreign-travel-advice

Culture Crossing: http://www.culturecrossing.net/

Here you will find lots of statistics. 


Remember, a statistic is USELESS unless we have something to compare it to. So use Sweden as a benchmark when telling us things like how many people can read and write, how many people die in car accidents, etc.

Happy Planet Index: http://www.happyplanetindex.org/data/

Transparency International - Corruption (by country): http://www.transparency.org/country

World Bank Data: http://data.worldbank.org/country

index Mundi - a compilation of data from different sources: http://www.indexmundi.com/

Your mission

Write 1-2 sides of A4 about your chosen country - to be emailed to me by 18th May.

Present your country to the class on Monday 19th May - preferably with music and pictures!


Sunday 4 May 2014

Marknadsföring

Denna veckan börjar våra Fritidsledare 2 klass en kort kurs i marknadsföring...

Här är några filmer som vi ska diskutera:

Lockwood, A. (2011) Amy Lockwood: Selling condoms in the Congo [video file] retrieved from: www.ted.com/talks/amy_lockwood_selling_condoms_in_the_congo

Godin, S. (2009) Seth Godin: The tribes we lead [video file] retrieved from: www.ted.com/talks/seth_godin_on_the_tribes_we_lead

Cobley, D. (2010) Dan Cobley: What physics taught me about marketing [video file] retrieved from: www.ted.com/talks/dan_cobley_what_physics_taught_me_about_marketing

Godin, S. (2003) Seth Godin: How to get your ideas to spread [video file] retrieved from: www.ted.com/talks/seth_godin_on_sliced_bread

Övning

Gå in på en hemsida av en organisation som har en liknande verksamhet som du kan
tänka jobba med.

Hur ser deras marknadsföring ut?

Målgrupp(er)?

Innehåll  - vad ger de för information?

Vad är bra/dåligt ur marknadsföringssynpunkt?

Vilka medier skulle de behöva komplettera sin marknadsföring med?

Hur ska den se ut?
(innehåll, målgrupp, utförande)