There are two aims with this activity.
1) We learn a lot of English to do with feelings, desires and products.
2) We learn about how advertising works and how it affects us.
I posted the following exercise in Twinspace so our partners in Sophie-Scholl-Schule, Leutkirch, Germany can see what we're doing and maybe even join in.
The activity is partly inspired by this document: Lopez, Antonio. "Advertising Analysis". Accessed 19 January 2014. http://www.medialiteracy.net/pdfs/hooks.pdf
First of all, choose an advert - not just any ad but one that catches your attention.
1) What product is being advertised?
2) Describe the setting of the advert - all the background details.
3) Describe any people you see in the advert.
4) What hooks does the advert use to make you interested in the product?
5) Who do you think the advert is aimed at?
6) What feelings do you experience when you see this advert?
7) Add any final thoughts about this advert and the product it advertises.
8) Look at someboday else's advert and post some comments on their chosen ad - to see how much our perceptions differ.
Next week, it would be really nice to present your adverts to the class and discuss each one - think about it!
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